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Visa Checkout & Uber India

Uber India was a product assignment in 2017 to analyze Uber's current rideshare experience in India and provide ideas on potential partnered experiences within Uber India's mobile app.

With the changing payment landscape and tight regulations in India, this opportunity arose for Visa Checkout to partner and provide value to Uber consumers with Visa's global payment platform as well as grow both businesses and userbases.

To help make this potential partnership a reality, I was tasked with providing design concepts for the user experience and visual artifacts for the presentation meeting with the Uber India team.

My role:

Lead Designer

Teams:

• 1 Designer
• 1 Product Manager

Problem Statement

Visa saw an opportunity to expand on its business relationship with Uber and increase Visa's global footprint in India. Uber, however, wanted to know what benefits Visa could offer to this collaboration before continuing forward.

Visa looked to using Visa Checkout as the solution to furthering this partnership, taking services and features from this product and rethinking their functions in ways that optimize Uber’s interface experience in India.

Goals

- Finding opportunities for integrating Visa Checkout that would be beneficial and improve Uber India's payment experience

- Creating moments within the app that would open up chances to promote Visa Checkout and other Visa-based services

Challenges

- Obtaining screens of Uber India's user experience for analysis and key findings

- Learning about the nuances of Uber India's payment processes

Research
Uber India Basic Analysis

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Uber India Payment Experience Analysis

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Key Findings

- The original checkout and add card experience required a great deal of authentication and card verification on the user's part

- Card selection was disorganized and confusing for the user and encouraged incorrect card selection

Next Steps

1) Creating concepts that highlight how Visa Checkout's payment platform can improve Uber India's interface experience

2) Incorporating other Visa-based services or products that could be mutually beneficial for both businesses and their customers

3) Working with my product manager to develop a presentation to showcase the benefits of a collaboration with Visa Checkout to the Uber India team

Ideation
Visa Checkout UX Optimization

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Deliverables
Presentation Slides

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